Imagenes colección Coca-Cola, Atlanta
The realization of this event is the result of one year of hard work from
the MAC team as well as Coca-Cola. It has been an interesting and
surprising process in which we surpassed every expectation.
Coca-Cola in the context of the celebration of its 100-year presence in
Panama renders an important tribute to the art, international as well as
Panamanian, when establishing an important alliance with the MAC.
Thanks to the vision and social responsibility of such an outstanding
company, the spaces of the MAC get transformed from the exterior to
the interior, unified by one unique identity “Coca-Cola as expression
of art”. It grants the community an opportunity to see works like those of
Warhol and Rockwell, among so many others, and at the same time
generates the space needed for the young Panamanian talent to exhibit
the works from the “Interprétanos” Contest, in a show parallel to the
Coca-Cola collection.
The project implied a process of one year of organization and
coordination on the part of the MAC team as well as of Coca-Cola.
The objective of the “Interprétanos” Contest, as well as the exhibition
of the works from the Coca-Cola art collection is to promote the art
and culture in panama. The art contest “Interprétanos” represents an
excellent opportunity for visual expression of the artist, even more; it
translates into a real challenge to creativity, in the “interpretation” of
the Coca-Cola iconography in the work of art. The conceptual and
visual process of each artist is imprinted in the works, enhancing the
ingenuity and artistic talent. The “Interprétanos” contest is a stimulus
and an important space for the emerging artist.
Surpassing all expectations, 346 works from 269 artists originating from
all corners of our homeland, in their majority young Panamanians and
some foreigners who are residents in Panama.
The jury elected the 3 winning works by unanimity.
The final result: an excellent exhibition made up of 21 works.
Coca-Cola was not satisfied with granting the opportunity to the
Panamanian artist, it also wished to gather the works of the Coca-Cola
Collection from the spaces in Atlanta and other countries around the
world.
This parallel exhibition is being realized in the spaces of the MAC. Three
modules make up the show: Pop Art, Famous Illustrators and Latin
American Art. The exhibition of the selected works from “Interprétanos”,
as well as the show of the Coca-Cola works was fused in the MAC
spaces.
Among the works of the POP artists the works of Andy Warhol, Steve
Pendley and Peter Tutzauer stand out.
Among the famous illustrators are works by Norman Rockwell, Haddon
Sundblom, and Newell Covers Wyeth among others.
In Latin American Art Bradshaw Crandell, Hayden Hayden, Vic Livoti.
We should point out that their curator, Mr. Ted Ryan, accompanies the
Coca-Cola |
)
)
)
